Digital Marketing

Overview:

Digital Marketing – In a significant twist in marketing strategy, the online business has taken the place of offline to a great extent. People are too busy to visit shops in person for buying expected products. So, owner of shop flooded with quality products will miss out the customers seeking their in-person visit for ages. Taking the chance, market competitors will reach and catch up the customers digitally.

A robust boom in the internet has redefined buying and selling of products and paved the way for new marketing concepts. People irrespective of ages have drowned in social media including Facebook, Twitter, Instagram, LinkedIn, WhatsApp and Pinterest. They are always searching targeted sites browsing Google, Mozilla Firefox and other search engines.

The internet has expanded the market of a product beyond geographical entity. The customers are not astrologers that they will know about a product automatically. There comes the need of a digital marketing.

What is Digital Marketing:

Digital Marketing is the virtual machineries of running campaign for a product, reaching targeted customers and seeing a boom in sale. Digital marketing includes optimizing website belonging to the producing and marketing companies, detecting customers, listing competitors, measuring strengths of the competitors, betting substitutes, and advertising the product through social media platforms.

Object of Digital Marketing:

In the era of Google, Facebook, Twitter, YouTube, people always keep eye on these sites, searching for their favourite items. Depending on the number of viewers, a content or brand creates a buzz.

Attention of the viewers is drawn to the items which appear atop the browsing site. To show above the site is dependent on various factors including first uploading, uniqueness of content, large views, boosting and SEO(Search Engine Optimization).

A company may be producer of bonafide products but customers will not automatically know it without marketing. Similarly, a person may be good actor, actress or singer but cinemas, movies, drama serials and songs performed by them will not walk to the audience and spectators without boosting.

Bangladesh like other parts of the world has witnessed mushroom growth in online news portals. Many of those portals are struggling to make good ranking for lack of proper digital marketing. But earning of the news portals from local advertisers and Google AdSense is preceded by good ranking. The digital marketing matrix is the solution to this problem.

Why does Digital Marketing get popular:

The current era is marked by hectic life. People are busier than ever with their families, business and other tasks.
Digital marketing is getting popular for being virtual, cost effective and time-saving. Spending hectic day, people are unable to visit in person the shops and compare between products. They neither know about the price and quality of products nor their alternatives. Even customers of a country cannot easily gather information on a product manufactured elsewhere in the world. Digital marketing has reduced the gap putting buyers and sellers together winning growing popularity.

Who can learn Digital Marketing:

People of any age group from any educational background can study digital marketing. The course of digital marketing is not associated with prior educational background. Rather, there are a set of tools and principles have to be learnt for effectively promoting market of a product and creating a niche market.

What is career prospect of Digital Marketing:

There is shining career for the students of digital marketing. Job sector for digital marketing is wider. Any company, corporate house, e-commerce, online shop, real estate, home delivery business, super shop, any other brand, newspapers, online news portals and TV channels provide job for the digital marketers.

How is Digital Marketing economically viable:

In fact, any job relating to marketing of a product and financial organization is a cash crop. Digital marketing offers an economically viable career as it is linked to promotion of a company, brand and organization. In some companies, good digital marketing staffs get commission on the profit and incentive beyond high salaries.

Can Digital Marketer do freelancing:

Like graphic design, digital marketing is a hotcake for freelancing. After learning digital marketing, one can register with Fiverr, Upwork and other freelancing platforms for promoting brands at home and abroad in exchange for earning.

Digital Marketing course:

Vast rise in digital marketing has necessitated a sperate study on the field. The academicians and marketing experts are prompted to come with a course on it. It is a vast topic comprising many virtual marketing metrics. One cannot master the field without study requiring to participate in a course.

Digital Marketing course in Bangladesh:

In line with outer world, Bangladesh has seen study of digital marketing. People, especially youths looking for career in the field get enrolled into this course. European IT Institute in Dhaka is running a four-month diploma course on digital marketing. It is compact but effective course. Students learn all modern tools under the course and get ready to enter wide horizon of the career field.

Enroll into Digital Marketing course for learning most contemporary marketing tools under efficient mentors for tapping a chequered career.

Modules

SEO(Search Engine Optimization)

  • Facebook Marketing
    • Introduction to Facebook Marketing
    • Facebook Assets and Management
    • Facebook Security
    • Facebook algorithm
    • Audience Research
    • Facebook advertising
    • Facebook audience psychology analysis for business
    • Ways to succeed in Facebook
    • Marketing Strategy Case studies
  • Twitter Marketing
    • Introduction to Twitter Marketing
    • Twitter Assets and Management
    • Audience research
    • Marketing strategy
    • Twitter advertising
    • Case studies
  • Instagram Marketing
    • Introduction of Instagram
    • Instagram Assets and Management
    • Way of work to get success
    • Audience research
    • Marketing Strategy
    • Instagram Advertising
    • Case studiesg
  • YouTube Marketing
    • Introduction of YouTube?
    • Business and Marketing opportunities
    • Creator Guides
    • YouTube Optimization
    • Way of work to get success
    • Audience research
    • Marketing Strategy
    • Instagram Advertising
    • Case studies
  • Pinterest Marketing
    • Introduction to Pinterest Marketing
    • Pinterest Assets and Management
    • Business opportunity in Pinterest and use for business.
  • LinkedIn Marketing
    • Introduction of LinkedIn?
    • LinkedIn assets and management?
    • Way of work to get success
    • Audience research
    • Marketing Strategy
    • LinkedIn Advertising
    • Case studiesg
  • Search Engine Optimization
    • Introduction of SEO
    • SEO Benefits
    • How search engines work
    • SEO Audit
    • Keyword Research
    • On-Page SEO
    • Technical SEO
    • Off-Page SEO
    • Analysis and Reporting
  • Design Concept
    • Design Basis
    • Type of designs
    • Canva
    • Illustrator Basic
    • Ads Design concepts
    • Design for Digital Marketing
  • Website Fundamental
    • Domain & Hosting concept
    • CMS Basis
    • Introduction to WordPress
    • WordPress Theme
    • Live website building using WordPress
  • Lead Generation
    • Introduction of Lead
    • Type of leads
    • Lead generation Through existing business assets
    • Data scrapping from online
    • Landing Page Concepts
  • Analysis & Tracking
    • Introduction Of Analysis & Tracking
    • Google Tag Manager
    • Google Search Console
    • Facebook Pixel
    • Google Analytics
  • Email Marketing
    • Introduction To Email Marketing
    • Type of emails
    • Way to collect emails
    • Email Template
    • Email Signature
    • Email Sending and Guides
    • Email campaign Tracking
  • Search Engine Marketing (PPC)
    • Introduction of SEM or PPC
    • CPC vs CPM
    • Ads Platforms
    • Ads types
    • Ads Copy
    • Ads Analysis & Tracking
  • Marketplace
    • Introduction of Marketplace
    • Marketplace Types
    • Use of Fiverr
    • Use of Upwork
    • Bids vs Gigs
    • Buyers Communication
    • Road to the success of Freelancing
  • Payment Withdrawal
    • Introduction of the withdrawal process
    • Use of Payoneer
    • Use of Paypal
    • Use of Western Union
  • Final Composition (Project)
    • Facts of Digital Marketing and guideline
    • Facts of Freelancing
    • Road to success

Highlight

  • Website
  • SEO
  • SMO
  • SMM
  • Email Marketing
  • Content Marketing
  • Video Marketing

Software Taught

  • SEMrush
  • Hootsuite
  • Vimeo
  • MailChimp
  • Canva

Certification:

After digital marketing study is over, students are awarded certificate to be certified digital marketers. They also become certified as social media marketer for Facebook, LinkedIn, Instagram, Pinterest, Google Ads, Google Analytics, Google Tag Manager, Email Marketing, YouTube marketing, Reddit Marketing, SEO(Search Engine Optimization) and others.

Career Opportunity

After course completion, students can get jobs as:

  • Digital Marketer
  • Social Media Manager
  • Online Content Developer
  • Business Analytics
  • Search Engine Optimization
  • Email Marketer

৳ 8,000.00৳ 10,000.00

Offline Course Fee

Regular Fee : BDT 20,000

Discount Fee : BDT 10,000

Online Course Fee

Regular Fee : BDT 15,000

Discount Fee : BDT 8000

Working Hours

Monday 10:00 am – 9.00 pm
Tuesday 10:00 am – 9.00 pm
Wednesday 10:00 am – 9.00 pm
Thursday 10:00 am – 9.00 pm
Friday 10:00 am – 9.00pm
Saturday 10:00 am – 9.00 pm
Sunday 10:00 am – 9.00 pm