Responsive Web Design

Overview:

In the tech-savvy era, an organization cannot be imagined without a website. The tradition of offline promotion of a brand is on the verge of extinction. People have not adequate time to gather information through spot visit to ponder which product to be bought, school admitted, newspaper read and advertised. To have an initial idea about an organization, they visit website of it. As mobile phone is in possession of everybody, people browse various sites even during travel by bus, train and launch. Every query can be made and answer received within seconds. And it has been possible due to the website technology. The companies, firms, educational institutions, corporate houses, banks, city corporations, government ministries and departments bring to the notice of people its profiles, activities, decisions, notices, project updates and citizen charters through their websites. But a website is no website in the true sense of the term if it is not seen in all displays. A website is eye of an organization while responsive design is eyeball which ensures visibility of the page to the viewers.

What is responsive website

A responsive website is one which can be seen in all devices and displays. For example, it can be seen in desktop, laptop, tab, notepad and mobile with all features, contents and images.

What is responsive design

Responsive design is the method of configuring the design which ensures projection of a website in all sorts devices and screen despite variety of features and sizes.

Which are symptoms of unresponsive website

There are various characteristics of unresponsive website. The viewers are baffled with perplexed look of the unresponsive website. Characteristics include the following:

  • Size of font abnormally large
  • Small screen shows no content
  • Large background image
  • Problem with layout
  • Numerous columns
  • Images curtailed in small screen
  • Web page not proportionate with Y latitude
  • Web page not consistent with X longitude

Size of font abnormally large

If size of font of a website is abnormally large, it will surely crumble into an eyesore to the viewers. Usually, it has nothing to do with browser. Unresponsive coding of the website is responsible for the problem.

Small screen shows no content

There are some websites which do not appear in small screen like mobile phone. Most of the people spend hours outside their homes for official and business purposes. They need to read news and watch entertainment contents browsing internet in their mobile phones. If any website is not properly responsive, it will not appear in small screens.

Large background image

If background image of a website sometimes becomes so large, visitors consider it to be provoking. Faulty style and unresponsive design are to blame.

Problem with layout

The incidents of broken layout are widespread. Unresponsive website accounts for skewed layout threshold. All devices do not show it beautifully for lack of seamless design.

Numerous columns

Unregulated columns not aligned with small screens are associated with unresponsive web design. It is boring for the people to look at such kind of website.

Images curtailed in small screen

If image is cut in small device like mobile phone, it is due to unresponsive website. The design has to be crafted taking into consideration the image issue.

Impacts of unresponsive website

Unresponsive website is bound to cast negative impact on the organization concerned as it cannot be seen in all displays.

Loosing visitors

A website which is not responsive loses visitors significantly. The market is flooded with numerous mobile phones along with different sizes, features and screens. If a website does not appear in a screen, user of that phone will refrain from visiting it.

Declining rank

Number of visitors of a website has something to do with its ranking. The more is visitor the more ranking a website will get. This is how, unresponsive website bears the brunt of poor visitors.

Ebb in sale

Every organization has economic value. In case of business houses, corporate bodies and banks, dissemination of information through website is associated with sales. If unresponsive website information cannot reach customers with attractive package, product quality and offers, sales will decline.

Low revenue

The flipside of ebb in sale is deflated revenue. The e-commence sites and
online news portals are directly affected by unresponsive websites which result in a curb on revenue.

Fall in reputation

A good organization should have an attractive and best performance website. The website look and feature will create positive impression in public mind. If the website is unresponsive, people will take it otherwise.

Quality compromise

The unresponsive website not only affects revenue earning of an organization but also entire components including manpower, operational cost and salaries and logistics. To adjust the declining revenue, the company has to compromise with quality of its product and service.

Walkover to rivals

If website of a company or organization cannot reach the targeted people having been unresponsive, market competitors will exploit the opportunity. It will be an easy win for the rivals over the said organization.

Inflating substitute

Usually, a product has some substitutes. If website of original product is not duly communicated with the targeted customers in an area, substitutes will capitalize on the situation and see inflated sale.

How to make website responsive

A website can be made responsive in various ways. But the web designer has to be efficient in making responsive design. Just ordinary and superficial knowledge is not enough to ensure responsiveness. If anybody would like to learn how to make a website responsive, s/he has to enroll into website design and development course.

Two-factor approach

Responsiveness of a website responsive basically depends on two important conditions, one making pro-responsive design and the other fixing breakup points properly. Both of the factors align with responsiveness of the website.

Pro-responsive design

A website has to be designed taking into consideration responsive issues. If a website is designed using mere HTML codes styled by CSS, it will be difficult to ensure responsiveness. The layout of the page, texts, images, and forms may not be in proper shape. So, other language and frameworks need to be used in designing the website to make it responsive.

In that case, Bootstrap can be used for designing a website. Bootstrap is quintessential framework of CSS which provides for responsive designs and styles.

Other methods

Flexible grids, media queries, mobile-friendly navigation and testing coupled with optimization play significant role as catalysts for responsive website.

Many other technical aspects directed to seamless projection of a website in all screens– small, medium and large—to be followed. To learn how to make responsive website, please enroll into European IT Institute

Using website as identity for all kinds of organizations is common phenomenon. The authorities and employees share their visiting cards with people for further contact. Such visiting cards mention about website URL of the organization concerned. But the objective of the website is marred and jeopardized because of unresponsive website. If the website is not eye-soothing, results will be negative.

Due to fault with size of image, heading and texts, the visitors retreat from that website.

Where Can I learn Responsive Design

A website without responsiveness is of no effect in the true sense of the term. Therefore, a web developer is expected to have ability to craft responsive design. Unfortunately, reality is contrary to it. If you would like to learn responsive web design, get enrolled into European IT Institute.

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Jannatul Ferdous
Jannatul Ferdous
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Israt Jahan Tonny
Israt Jahan Tonny
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Auntic Ayon01
Auntic Ayon01
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Alaminbin Shofiqul
Alaminbin Shofiqul
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Md Asif Hossain
Md Asif Hossain
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mehedi hasan
mehedi hasan
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